Behind the scenes of the new LoopIn application

A vision

Times are changing, and the word influencer no longer fits. As a creator, you create unique, quality content and communicate messages that have an impact on your ever-growing audience.

You build genuine relationships with each of your followers, and your content inspires them. You have your own niche and reach people all over the world, at the same time, in seconds. You are a professional at what you do, and you should be recognized as such.

Our mission is to create a community of premium creators in one place to connect with brands and institutions sharing the same values to foster partnerships, relationships and sustainable content.

We know that influencer marketing is an imperative tool for brands but also for institutions. We also know that creators do not only influence.

A key figure: 72% of Generation Z is more likely to buy from companies that contribute to social causes. That's 20% more than boomers.

Making it happen

Starting in the summer of 2021, LoopIn has been working hard to find the best way to empower creators.

The main challenge was to bring transparency to a market that still benefits greatly from the opacity of the prices at which creators are sold by agencies. Making the LoopIn app more than just a calendar to track their deliverables was necessary to make it a tool that would allow them to have both an overview of their business and a precise view of each contract and invoice of each partnership. As an example, during the last few months, we have added these features:

• 24 hours payments
• Google calendar sync
• LoopIn partners
• Historical activity dashboard
• Direct access to legal contracts
• Direct access to all invoices, including those issued by LoopIn for itself.

What now?

LoopIn is currently working on collecting data from platforms to provide creators with detailed information on all their channels in one place, inside the LoopIn app.